
As we prepared to install Cross Shinjuku Vision, we decided to create content that would not just catch the eye but transform digital signage into a destination.
In July 2021, passersby stopped to watch a huge computer-generated calico cat wake up on the screen. The cat changed its activity as time passed through the day, as if the cat actually lived there.
The giant cat enjoyed media coverage from around the world and went viral on social media. People flocked to watch the cat from all over the country and felt joy and excitement from watching a digital signage screen.
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iRobot: roomba
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QVC
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Nissan
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Shinjuku no Nekomae
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Cafe Pastet produced by Sarutahiko Coffee
Production: Omnibus Japan Inc.
Creative Director: Synichi Yamamoto
Producer: Masakazu Kagami
CG Supervisor: Hirokazu Aoyama
Animation Supervisor: Yusuke Akita
Animator: Tatsuya Hiramatsu
Rigging Artist: Takashi Yamazaki
LookDev Artist: Takashi Nishida
Lighting Artist/Compositor: Masaaki Nakae
Digital Artist: Yuto Kawashima
Sound Design: Intercity-Express