We planned and directed CI logo for "DIFFERENCE", the brand of made-to-order suit, which also included direction of CGI for concept movie, website and application. The brand is visually represented, through the movement of the logo sewn into classy fabric like a suit is tailored.
For their concept movie, we created animation depicting the process of having a suit made so that viewer can understand it sensuously. Per advice from pattern makers, approx. a thousand patterns of suit were created by CGI and incorporated onto application used for their shops as well as smartphones.

オーダーメイドスーツブランド「DIFFERENCE」のロゴCIを企画・演出しました。 また、コンセプトムービー、WEB、アプリのCGディレクションも併せて担当しました。 スーツを仕立てるように品の良い生地にロゴが縫いこまれていく動きでオーダーメイドスーツブランドを表現しています。 コンセプトムービーではスーツの出来上がる工程を感覚的に理解できるアニメーションに仕上げました。 スマホ、店頭などで使われるアプリにはパタンナーのレクチャーのもと約1000種類のスーツをCGで制作しました。